Promoting An Area Through Paranormal Tourism

By Leslie Ball


People in general have been curious about the supernatural for many years already because the supernatural phenomena are unexplainable by science. Of course this curiosity is often being taken advantage of in order to create promotions for a certain area. Now this kind of promotion is named as paranormal tourism and is a very common strategy for a lot of businesses and tourism organizations.

Now this type of strategy is extremely effective simply because through promoting the ghost stories of a certain area, people who are curious will want to visit. Now what marketers would do is that they would spread a simple ghost story in an area and let it go over the media. Nowadays, there are actually a lot of buildings like malls or resorts that are built on so called haunted grounds.

Now in this type of business, there are three main groups of people that are being targeted. Now these people would be the investigators who would actually make it a hobby to check if a place is haunted, the critics who would often say there are no such things as ghosts, and the backpackers who want some adventures. Now these three are often targeted because they are the ones who will surely pay a visit to a haunted place.

First of all, there would be the investigators or the researchers because they are the ones that would actually spread the stories all over the media. They would usually make blogs or articles that would be posted in their site or social media accounts. Aside from that, they would also make videos that are placed in their Youtube accounts and spread throughout the internet.

Next on the list would be the critics who do not believe in ghosts. Now these are the people that do not believe in urban legends or ghost stories and would want to prove them wrong. This is great publicity for so called haunted places because these critics would often bring in a lot of people to join them so that they can be able to prove their point.

Finally, the backpackers are also being targeted by the promotions. Now backpackers are actually looking for adventures which means that they will definitely want to check out a place with ghosts. These travelers are often the most curious and also the bravest of people.

Now because of these three people, the name of a certain area can be spread around the public. What a lot of marketers would do in order to further promote these stories would be to have ghost events or sell products about the legends or stories. Of course it is because of this that people would want to visit and see for themselves.

Now ghost stories have been ticking the minds of people for many years. It is because of this that promoters would use this method to gain more publicity. That way, the name of a certain area will certainly spread around quickly.




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