Advantages Of Employing A Design Studio Over An In-House Design Team

By Alex D White


While most companies prefer having their own marketing and design team for doing related jobs, hiring an outside design studio can be quite beneficial. The main reason big companies carry out their graphic design services on their own is because they perceive it to be cheaper than hiring outside services. This might be true if you have a big company with simultaneous design projects, but it can be financially disastrous for a small or medium sized business looking to conduct print and web design jobs.

These days, it is very expensive to manage and fund in house design talent that is efficiently experienced. There are certain details you need to consider, such as salaries, raises, software costs and upgrades, vacations, matching taxes, management, health benefits, sick days, and so on. And besides, there is also the cost of retaining the in-house talent.

Turnover for design teams working in-house can be really frustrating. In the end, you may find the unforeseen hidden costs and headaches outweighing the supposed cost benefits. On the other hand, by hiring an outside design studio, you only concern yourself with the current design. You neither have to worry about the funding of the team nor how to make it profitable.

To be able to stay in business, graphic design studio must be competitive constantly. As a result, what this means is employing the very best talent for the job. Anytime you will need a task finished, you can call the studio, whether it is a print design, print production or multi-media production. Leave the management and procurement of the talent to the studio.

If you want to find experienced design talents for your in-house design team, you can almost certainly hope to fail when on a tight budget. However, since experience grows in the design studios, there are always capable hands to do your job. This way, you can minimize delays and maximize output during the design process, hence reducing the cost and making the work easier.

In addition, hiring outside services can prove to be an added advantage in terms of portraying your overall message. When designing a given project, in most cases, you will have to manage the details of the job. Therefore, unless you can hire or fill in the shoes of an art director, production manager, and a project manager, you may miss some details that can otherwise broaden your target customers and the message of your company.

Look for a studio that has both efficient knowledge and quick response. Consider a company that takes the time to answer all your queries about the design process or at least explains some of the topics and terms with which you are unfamiliar. On the other hand, if you find that the company is hesitant in giving out relevant information, pass that one out.

In most cases, a company will bypass a design studio on hearing their hourly or project rate. This can be misleading, especially if you consider the headaches and long-term costs of an in house design team. When compared, you may find the quotation price quite reasonable.




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